Subliminal Messages In Advertising - Do They Work? And Are They Being Used?

By Dorraine Fisher

Way back in 1957 in New Jersey, an ad-exec told the world that he had convinced movie-goers to buy more popcorn and Coca-Cola by flashing subliminal messages on the big screen during the movies. The story was that he had exposed 45,000 movie-goers to words like “Eat popcorn!” and “Drink Coca-Cola” which he claimed had increased concession sales a whopping 57 percent.

Later, the supposed study was found to be a hoax. But it didn’t matter, The idea that people could be swayed by suggestive flashing words on a screen became etched in the collective psyche. Many people now believed it. But the big question is: just because this study was later said to be a hoax, does that mean that subliminal messaging is just a conspiracy theory? And the answer is a resounding “NO!”

 

There IS such a thing as a conspiracy theory ABOUT the conspiracy theory. Meaning there is always a campaign of some sort that’s meant to sway people AWAY from certain information, especially if it’s possibly true. Information that is actually true is released to the public, but it’s possible that there are people out there that don’t want that true information released. So they release their own information into the mainstream that’s meant to counter the original information and make people feel silly about believing that original information that was in fact true. It’s basically a way to keep us confused and keep us far away from the truth. And sadly many people give up on thinking more deeply about anything because they believe that such thinking makes them look ridiculous. And this plays into the hands of those who would try to keep us from finding the truth.

But is subliminal manipulation a thing? It is if you believe the power of suggestion is a thing. And the power of suggestion IS a thing. We’ve all already experienced that throughout our lives. We know the power of suggestion is real. Is it much different than subliminal manipulation? Not much. But they only work if you’re already inclined to do what the messages are telling you. You’ll only “Drink Coca-Cola” if you’re already thirsty and already inclined to do so. The effectiveness of them depends solely on your personal level of suggestibility and how easily influenced you are. And if they don’t work, why do advertisers and influencers use them? It's possible they are believed to work, at least to some degree.

So are you easily fooled? You might think you’re not. But we all miss things. And are these things we’re missing actually influencing how we think and behave? You be the judge.

Check out this fun test to see how perceptive you are here at Subliminal Manipulation blog:

  http://subliminalmanipulation.blogspot.com/2010/09/heres-fun-test-to-check-how-perceptive.html

And check out this video about secret messages found in popular logos and tell us what you think.

This Post By TCC Team Member Dorraine Fisher. Dorraine is a Professional Writer, photographer, a nature, wildlife and Bigfoot enthusiast who has written for many magazines. Dorraine conducts research, special interviews and more for The Crypto Crew. Get Dorraine's book The Bigfoot Research Journal

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