Subliminal Messages In Advertising - Do They Work? And Are They Being Used?
By Dorraine Fisher
Way back in 1957 in New Jersey, an ad-exec told the world that he had convinced movie-goers to buy more popcorn and Coca-Cola by flashing subliminal messages on the big screen during the movies. The story was that he had exposed 45,000 movie-goers to words like “Eat popcorn!” and “Drink Coca-Cola” which he claimed had increased concession sales a whopping 57 percent.
Later, the supposed study was found to be a hoax. But it didn’t matter, The idea that people could be swayed by suggestive flashing words on a screen became etched in the collective psyche. Many people now believed it. But the big question is: just because this study was later said to be a hoax, does that mean that subliminal messaging is just a conspiracy theory? And the answer is a resounding “NO!”
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